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This
very fact may have prompted you to consider producing a video for
broadcast, videotape distribution, or for the web, but here are
a few useful tips to consider.
Choosing
a production company is a lot like choosing a photographer,
and a company's reputation as well as your own taste will guide
you toward your selection. Ask to see a production company's demo
reel to familiarize yourself with an organization's capabilities
and point-of-view; don't rely solely on recommendations or reputation.
Do seek out individuals in whom you have the hope of developing
genuine interest in the subject matter. All the technology in the
world can't help a production company that is out of touch with
your objectives.
Do
not concern yourself immediately with a bottom-line cost; every
production of quality deserves a careful weighing of variables
that will lead to an equitable working model. If your next project
is for broadcast television, or you wish to obtain the highest possible
image quality in tapes for distribution, consider shooting your
project on film instead of video. Images captured on film have been
shown to possess higher resolution, truer color fidelity, and more
optically-stimulating motion than images captured on video. This
is evidenced by the amount of prime-time programming and high-end
commercial advertising that is originated on film. "X-Files"
originates on 16mm film. "Survivor" is shot on video.
The
look chosen for your particular production will depend on your needs
and your budget, but it is clear that professionals still rely on
film for the highest quality of presentation.
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