Despite
the rapid growth of the Internet,
the power of print media to capture the attention of audiences still remains
strong. Through magazines, newspapers, brochures, and flyers, people everywhere
are supplied with information they use to make purchasing decisions, attend
events of interest, and cultivate personal loyalties. When words and graphics
come together in a distinctive style, directed toward a particular audience,
the result is a persuasive advertising message that has the potential
to turn audience members into customers.
